Covered with clarity.

Coverage, tax strategy, and business credit under one roof. A family-office approach for business owners and high earners, explained in plain language.

  • VMAX coverage
  • Tax strategy
  • Corporate credit
  • Tax-advantaged insurance
  • Roth conversions
Different by design

One roof. Five pillars. One plan.

A traditional agency sells you a policy. Purity lines up your coverage, taxes, and credit so each piece supports the others.

Traditional agency

  • One product, one conversation
  • You coordinate your CPA, lender, and insurer yourself
  • Tax impact is an afterthought
  • Your business credit is left out of the picture

Purity Capital

  • Coverage, tax, and credit in one coordinated plan
  • One team working with CPA strategists, carriers, and lenders
  • Every recommendation viewed through its tax impact
  • A clear written blueprint, in plain language
The details

A closer look

Pillar 01

VMAX coverage + loan option

Large life coverage, financed. An optional loan turns part of it into working capital.

  • Coverage placed through established insurance carriers, with the first-year premium paid by a lender instead of out of your pocket.
  • Optional loan to your LLC: 10-year term at a 5% fixed rate, sized from your approved coverage.
  • Built for individuals with $250K+ annual income who can qualify medically. Business owners preferred.
  • No credit check and no lien on your home. The loan is real debt that you personally guarantee.

Illustrative program terms from the VMAX client overview. Coverage typically lasts about 3–10 years unless more premium is paid; the loan runs 10 years. Insurance is subject to carrier underwriting; the loan is from a separate lender and subject to its approval and terms. Your documents control.

Pillar 02

Tax Assessment & Strategy

Use the tax code on purpose, not by accident.

  • For W-2 earners with $250K+ in income and self-employed clients with $80K+.
  • Strategies and hands-on implementation that may significantly reduce your taxable income.
  • Delivered as a TAB (Tax Assessment Blueprint): a detailed report that maps each strategy to its effect on your bottom line.

Savings depend on your facts and are not guaranteed. Strategies are reviewed with a credentialed tax professional.

Pillar 03

Corporate credit build-out & education

Give your business its own financial identity.

  • Build your entity's credit profile under its EIN, step by step.
  • Work toward qualifying for up to $500,000 in funding options: business credit lines, credit cards, and personal and business loans.
  • Credit repair support when your profile needs it first.

Funding amounts and approvals are set by lenders and are not guaranteed.

Pillar 04

Tax-advantaged insurance products

Protection that can also help your tax picture.

  • Life insurance and annuity options with tax-advantaged features, such as tax-deferred growth and income-tax-free death benefits.
  • Chosen to fit your coverage needs, cash-flow, and timeline.

Tax treatment depends on product design and current law. Products are subject to underwriting and carrier approval.

Pillar 05

Business structures & Roth IRA conversions

Plan today for tax-free withdrawals tomorrow.

  • Entity structuring and alternative-asset planning for Roth IRA conversions.
  • Side-by-side illustrations of how tax-free qualified withdrawals can compare with taxable ones.

Educational planning only. Nothing on this site is an offer to buy or sell any security or investment.

How it works

The clarity path

1 call · 1 blueprint · 1 roof

  1. 1Call

    A short clarity call

    Fifteen minutes to learn your goals, income, business, and current coverage.

  2. 2Blueprint

    Your written plan

    We review coverage, taxes, and credit and show which pillars fit, with the numbers in plain language.

  3. 3Roof

    We implement together

    One team coordinates the CPA strategists, carriers, and lenders so you don't have to.

Ready for clarity?

Email us and we'll set up your clarity call. No obligation.

nick@puritycapllc.com